Wednesday, June 23, 2010

Language Geeks in Advertising

Whoever thought up this ad for the new Toy Story movie is brilliant!

French fries in Russian are called "картофель фри," (pronounced "kartofel free"). They took the "fried" part of the word from the French version, "pommes frites," pronounced "pum freet." Sure, the Russians dropped the "t" at the end of the word, but, well, whatever.

What an awesome play on words in this ad! Mr. and Mrs. Potato Head running for their lives, and the slogan "Potato FREE"!

I love this kind of stuff. So much so that I'll rework my drive home so I can stop and get a picture.

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